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The Brief
BloomingFit.com offers a complete Exercise & Lifestyle Plan for pregnancy, birth & new mums. Director Alison Merry wanted to feature fitness videos on the website in order to demonstrate techniques, engage the viewers and promote the brand.
The Solution
After researching similar web videos and discussing Alison's likes and dislikes we decided to film the videos in a green screen studio so we could keep a professional background and add images etc to highlight points. We kept the videos short to keep viewers engaged and set up a YouTube channel as well as featuring the videos on the website so we could get maximum coverage.
