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The Brief
Having established the International success CheckSafteyFirst several years ago, the company launched e-Cristal in 2009, offering an Internet based health & safety system for hotels around the world. The system has huge benefits but can appear complicated to non-users. CEO Mark Harrington bought Olice on board to create a promotional video that will identify and highlight the main benefits and condense the large amount of information.
The Solution
After several meetings with the technical director we drew up a list of key benefits and questions to highlight these areas. We decided to interview the technical director to give a face to the company and a customer as testimonials can be hugely effective. We focused on visual areas which would work on camera and created detailed shot lists which ensured everything was captured in the short time frame. To engage the audience several motion sequences were added including a walk though the hotel with words set into the background and papers condensed into a PDA.
