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The Brief
Entrepreneur Kerry Counsell of Counsell Associates wanted a viral video to promote his new business, E2 REG, which allows users to ‘email any vehicle any where, any time - totally free, totally confidential’. He wanted to appeal to under 30s while explaining the service and encouraging users to sign up to the website.
The Solution
After developing several ideas we settled on the character Bob, an average guy who falls into misfortune because he didn’t use E2 REG. We then worked with the client to develop Bob’s character as we needed to get the balance of a likable character we can feel sorry for. The animation was created in Motion using vector images, all designed, developed and implemented by the Olice team.
