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The Brief
After the success of the E-Cristal training video, International health and safety consultants Check Safety First approached Olice to produce a sales video. This video needed to incorporate the excellent testimonials the company had received and be distributed on DVD and the Internet, as well as being used as part of a sales pitch.
The Solution
In order to engage viewers on the web, and to allow greater flexibility during sales pitches we decided to produce four short videos, covering the main benefits on the E-Cristal system. Filming took place in a Groupo Pinero hotel in Spain and this footage, coupled with animations and a professional voice over were used to convey the main benefits of the system and appeal to the target audience - the busy hotel director.
