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The Brief
The Spanish Translation Bureau provide a specialised service for couples marrying in Spanish speaking countries but felt that users were confused when they visited their website. They wanted a video that explained their service and would cut down the number of irrelevant queries.
The Solution
Olice worked with STB to identify their USPs and ensure that their customers’ main questions would be answered. Three different ideas were developed for managing director Darren Elliot to choose from. When we had settled on a treatment Olice created storyboards and test shots to bring the idea to life for Darren and allow him to make changes before filming began. He was then kept up to date while Olice sourced actors and locations and was able to make amendments throughout the process.
The Result
The final video employs custom animations and compositing to grab the viewers attention and clearly explain what the company does. The video is being displayed on The STB website in a Flash banner which automatically detects the bandwidth of the viewer and plays the appropriate video.
